Here in Israel, it’s sunny almost all year round. We are exposed to the sun’s rays when we are at the beach, doing outdoor sports, or just walking to the corner store. But too much sun exposure can be harmful. The list of damages ranges from sunburn and damage in the form of pigmentation changes, wrinkles, and fine lines, all the way through to skin cancer.
Friendly Sun provides a full line of sun and after-sun products for the entire family. Products comply with the most stringent international standards, including the COLIPA European standard and the Australian standard – known for its high criteria for sun protection.
Friendly Sun offers a wide range of sun-care products with different levels of protection and application forms. All sun-care products have been tested and proven water-resistant and hypoallergenic.
The combination of physical and chemical sunscreens offers:
To enhance our formulations, we have added a natural sun protector and anti-age extract: nori. Drawn from red algae, nori extract is considered highly effective at protecting skin against photo-aging which can result in dryness, roughness, color changes, freckles, a loss of skin elasticity, and more.
Its filter capacity is similar to that of UVA sunscreens while also offering enhanced hydration and potent anti-oxidative properties. Nori extract helps contribute to skin firmness and helps prevent the appearance of wrinkles, fine lines, and sunspots.
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